E CHOUPAL CASE STUDY SOLUTION

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. How do we know it is effective? ITC gains as intermediaries are removed, and transportation costs decrease. Its International Business Division was created in for trading in agricultural commodities. Copyright The DeSai Group.

Privacy Policy Designed by Smitinfotech. Why is it Innovative. How do we know it is effective? Farmers using e-Choupal on an average receive 2. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Kiler Questions Who could create more value with our customer base than we can? The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Its International Business Division was created in for trading in agricultural commodities.

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Case Studies

Kiler Questions Who could create more value with our customer base than we can? Why is it Innovative. Solutioh also handle the physical transportation of the goods and earn a commission on it.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

e choupal case study solution

How do we know it is effective? Copyright The DeSai Group.

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. ITC gains as intermediaries are removed, and transportation costs decrease.

Case Studies – ITC eChoupal

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

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e choupal case study solution

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up caee e-choupals. Privacy Policy Designed by Smitinfotech. This can be exchanged for other ITC products. What started initially as a way to modify the procurement process for crops choupap soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

Farmers using e-Choupal on an average receive 2. ITC also uses e-Choupal as a medium to advertise consumer products. How do we know when we achieve our goals?

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.